Tucker Wieland
Growth Strategy & Operations
I help companies transform messy ideas into scalable systems that drive growth.
Projects
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- Volunteer project to make water quality data accessible
- Built web app mapping data via GeoJSON for geographic context
- Helped volunteers understand harbor health trends
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- Drove multi-channel awareness campaign including TV, digital, and out-of-home
- Managed budget, timelines, and cross-functional execution
- Achieved double-digit lift in brand awareness and ICP targeting
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- Rebuilt measurement systems across revenue enablement, BI, and marketing ops
- Created transparent reporting tying marketing spend to revenue impact
- New visibility and reporting led to doubling of marketing investment
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- Built lightweight Slack-based tool with GCP backend
- Org-aware workflows with automated reminders
- Sustained 80%+ project update rate within 14 days, adopted company-wide
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- Designed and built full marketing operations system from acquisition to nurture
- Scaled email, events, and community programs to record application volume
- Thousands of applicants, strong PR, and developer community engagement
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- Founding member of GA's first growth team to validate course demand
- Open-sourced roadmap to gather community input before building
- Courses launched to built-in demand, increased successful launch rate
Experience
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- Leading growth and marketing operations
- Building community
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- Owned $40M marketing budget, achieving 26% YoY growth
- Aligned full marketing team on roadmap, driving MQL and revenue growth
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- Directed global developer campaigns across growth and brand
- Grew Dev Degree applications to record application volume while cutting costs
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- Managed $5M product portfolio, driving 16% YoY revenue growth
- Launched four new courses, adding $700K first-year revenue
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- Co-founded and scaled digital marketing agency
- Managed $35M in client spend across B2B and B2C campaigns